Seven Internet Marketing Options for Your Online Home Business

If you own an online home business then you definitely need to know the most effective internet marketing and promotion options. Below I have outlined seven of the most popular and effective methods of promoting, marketing, and advertising your online home business.

1. Pay Per Click (PPC) Advertising

This is one of the most popular and highly effective forms of online business advertising. Basically you pay for rankings on the keywords your target market is searching for. The cost depends on how popular the keyword is and how many people are bidding on it. The more you pay, the higher your ad will appear. Then, when someone searches for any of those keywords, your ad will appear in the results. However, you only pay when someone clicks on your ad. No matter how many times your ad is displayed, you only pay when someone actually clicks on it. This advertising method works very well because you get a targeted visitor on almost every click.

2. Search Engine Optimization (SEO)

Optimizing your website for high search engine rankings is the most cost effective method of advertising your online home business and it’s also the most long term. But it also takes the longest to get any results, and is never guaranteed. Many people are afraid of SEO because they have heard how difficult it can be. However, it’s not as hard to do as it sounds. It mainly involves getting a lot of quality inbound links, continually updating with relevant content, and effective use of keywords. That’s really all there is to it.

3. Article Marketing

Becoming an “authority” on a subject is one of the best ways to market online. When you are recognized as someone with specialized knowledge and expertise on a subject, you quickly become the person everyone turns to. Most people are searching for information rather than for specific products and services. So, one of the best ways to market your online home business is to publish informational material and become an authority on the subject by doing so.Writing and submitting articles (article marketing) to online article directories and related websites is one of the best ways to do this. Plus, you get inbound links from each article which will help with your SEO discussed above.

4. Online Forums

Forums are an incredible way to build a strong reputation for yourself by helping others and freely giving your knowledge to the world. Find active forums in your online home business niche and start participating in them regularly. It doesn’t take a lot of time, just a few moments to read something another person wrote and comment briefly on it. Enough for them to know that you paid attention to what they wrote and that it inspired a thought in you that you’d like to share. Don’t make the mistake of clogging online forums with advertising though. That’s the quickest way to get banned and ruin your reputation. Instead, you should write meaningful and helpful posts that actually contribute legitimate knowledge. The more you help, the more it comes back to you in a positive way!

5. Blogging

Blogs are great online business marketing tool for many reasons. One of the big benefits of blogs is that they’re frequently update so the search engines love them and so do readers. They can build up a loyal following fairly quickly. Another great benefit of blogging is that people can subscribe to your blog and receive your updated postings in their email inbox, on their own website, or as an RSS feed. Blogs can really bring in some considerable traffic and are a super online money making resource.

6. Running Your Own Affiliate Program

Creating an affiliate program for your product or service is an amazing way to leverage the resources of many people to sell more products and make more money. An army of affiliates can quickly and easily grow your online home business much faster than you could ever do yourself. All you have to do is give them a percentage of the profits and you will have many people helping you build your business. Two of the best affiliate program managers are clickbank.com and paydotcom.com

7. Joint Ventures (JV)

In this method, you set up an arrangement with someone in your niche who already has a large customer base or email list and you tap into each other’s resources, recommending each other’s products or services on your respective websites, lists, blogs, etc… You help each other and both of your online businesses benefit far more than they would have without the JV.

By utilizing the 7 internet marketing methods above you will be able to attract all the targeted traffic you need to build a highly successful online home business!