If you own an online home business then you definitely need to know the most effective internet marketing and promotion options. Below I have outlined seven of the most popular and effective methods of promoting, marketing, and advertising your online home business.
1. Pay Per Click (PPC) Advertising
This is one of the most popular and highly effective forms of online business advertising. Basically you pay for rankings on the keywords your target market is searching for. The cost depends on how popular the keyword is and how many people are bidding on it. The more you pay, the higher your ad will appear. Then, when someone searches for any of those keywords, your ad will appear in the results. However, you only pay when someone clicks on your ad. No matter how many times your ad is displayed, you only pay when someone actually clicks on it. This advertising method works very well because you get a targeted visitor on almost every click.
2. Search Engine Optimization (SEO)
Optimizing your website for high search engine rankings is the most cost effective method of advertising your online home business and it’s also the most long term. But it also takes the longest to get any results, and is never guaranteed. Many people are afraid of SEO because they have heard how difficult it can be. However, it’s not as hard to do as it sounds. It mainly involves getting a lot of quality inbound links, continually updating with relevant content, and effective use of keywords. That’s really all there is to it.
3. Article Marketing
Becoming an “authority” on a subject is one of the best ways to market online. When you are recognized as someone with specialized knowledge and expertise on a subject, you quickly become the person everyone turns to. Most people are searching for information rather than for specific products and services. So, one of the best ways to market your online home business is to publish informational material and become an authority on the subject by doing so.Writing and submitting articles (article marketing) to online article directories and related websites is one of the best ways to do this. Plus, you get inbound links from each article which will help with your SEO discussed above.
4. Online Forums
Forums are an incredible way to build a strong reputation for yourself by helping others and freely giving your knowledge to the world. Find active forums in your online home business niche and start participating in them regularly. It doesn’t take a lot of time, just a few moments to read something another person wrote and comment briefly on it. Enough for them to know that you paid attention to what they wrote and that it inspired a thought in you that you’d like to share. Don’t make the mistake of clogging online forums with advertising though. That’s the quickest way to get banned and ruin your reputation. Instead, you should write meaningful and helpful posts that actually contribute legitimate knowledge. The more you help, the more it comes back to you in a positive way!
5. Blogging
Blogs are great online business marketing tool for many reasons. One of the big benefits of blogs is that they’re frequently update so the search engines love them and so do readers. They can build up a loyal following fairly quickly. Another great benefit of blogging is that people can subscribe to your blog and receive your updated postings in their email inbox, on their own website, or as an RSS feed. Blogs can really bring in some considerable traffic and are a super online money making resource.
6. Running Your Own Affiliate Program
Creating an affiliate program for your product or service is an amazing way to leverage the resources of many people to sell more products and make more money. An army of affiliates can quickly and easily grow your online home business much faster than you could ever do yourself. All you have to do is give them a percentage of the profits and you will have many people helping you build your business. Two of the best affiliate program managers are clickbank.com and paydotcom.com
7. Joint Ventures (JV)
In this method, you set up an arrangement with someone in your niche who already has a large customer base or email list and you tap into each other’s resources, recommending each other’s products or services on your respective websites, lists, blogs, etc… You help each other and both of your online businesses benefit far more than they would have without the JV.
By utilizing the 7 internet marketing methods above you will be able to attract all the targeted traffic you need to build a highly successful online home business!
Tuesday
Harnessing the Power of PLR
I’ve been thinking about writing on the subject of Private Label Rights (PLR) for quite a while but just haven’t found the words to say until now. You might be thinking, “What the heck are private label rights?” Well they are rights to a product package where you can change the contents of it, sell it for whatever you like, add other items to it and so on… Basically you can do whatever you want with a PLR package.
Let me start by saying that people simply don’t realize the awesome power of creating, or even buying a Private Label Rights package. Most PLR packages give you the right to do just about anything you like and most of them come with a sales page and everything else that you might need. PLR packages are an absolute gold mine if you know what to do with them.
A lot of people wonder what the point of buying a PLR package is. If you’re going to go through all the trouble of modifying the package so much, why not just create your own product from scratch? Well, you certainly can do that if you think you can come up with something on your own that will sell. But there a couple of reasons why buying a PLR package may be something that you want to do.
1. It can be very hard to think of ideas. Let’s face it, not everybody has a creative nature and even if you do you will still have to come up with a lot of content for the product. Now, if you find a PLR package being sold for the same idea that you were thinking of putting together then the work has already been done for you.
At the very least you can buy the PLR package and get lots more ideas from it to add to your own. Maybe you don’t completely like what’s in the package. That’s fine; you now have the right to change whatever you don’t like. This goes for the sales page, the content and the rest of the product package.
2. Even if you are an idea machine and can crank them out one after another, buying an established PLR package will still save you a lot of time. Think of all the hours you would spend writing the content, putting it together, and then creating a sales page for it. With a package that you purchased the private label rights for, all that time can be spent on marketing it to make money. And even if you do decide that there are some things you want to change around, you’re still going to save a lot of time by not having to create the product from scratch.
Okay, are we in agreement that in some cases buying a PLR package to create a product is definitely a good thing to do? I certainly hope so!
But what if you create your own PLR package from scratch to sell to others? Well, this is where you can really harness the power of PLR packages! See, with a PLR package that you bought, there are other people out there that have the same package. So the value of it over time is going to diminish quickly, even if you rewrite it.
This is not to say that it won’t also happen with your own PLR package, but the difference is, when it’s yours and brand new, NOBODY else has it. So at the very beginning, you can sell these packages for an awful lot of money. Today, you will see these packages going for $97, $197, $297, $497 or even more. The price of some of these packages is outrageous. And, if you want to make the package even more desirable, simply sell a limited number of them. You can rack up a few thousand dollars into your bank account very quickly by creating and selling your own PLR package.
The things that you can do with your own PLR package are limitless. You created it so you can do whatever you want with it. You are only limited by your imagination. Search the internet and you will find thousands of PLR packages out there. The reason there are so many is because they sell.
So if you have always thought that you don’t need or want to create your own PLR package or even buy somebody else’s, you might want to reconsider your position. Or if you never knew about PLR packages before, you do now and you should certainly think about using them to your advantage. PLR packages are some of the hottest sellers in the internet marketing community. That’s where a crap load of money is being made.
Let me start by saying that people simply don’t realize the awesome power of creating, or even buying a Private Label Rights package. Most PLR packages give you the right to do just about anything you like and most of them come with a sales page and everything else that you might need. PLR packages are an absolute gold mine if you know what to do with them.
A lot of people wonder what the point of buying a PLR package is. If you’re going to go through all the trouble of modifying the package so much, why not just create your own product from scratch? Well, you certainly can do that if you think you can come up with something on your own that will sell. But there a couple of reasons why buying a PLR package may be something that you want to do.
1. It can be very hard to think of ideas. Let’s face it, not everybody has a creative nature and even if you do you will still have to come up with a lot of content for the product. Now, if you find a PLR package being sold for the same idea that you were thinking of putting together then the work has already been done for you.
At the very least you can buy the PLR package and get lots more ideas from it to add to your own. Maybe you don’t completely like what’s in the package. That’s fine; you now have the right to change whatever you don’t like. This goes for the sales page, the content and the rest of the product package.
2. Even if you are an idea machine and can crank them out one after another, buying an established PLR package will still save you a lot of time. Think of all the hours you would spend writing the content, putting it together, and then creating a sales page for it. With a package that you purchased the private label rights for, all that time can be spent on marketing it to make money. And even if you do decide that there are some things you want to change around, you’re still going to save a lot of time by not having to create the product from scratch.
Okay, are we in agreement that in some cases buying a PLR package to create a product is definitely a good thing to do? I certainly hope so!
But what if you create your own PLR package from scratch to sell to others? Well, this is where you can really harness the power of PLR packages! See, with a PLR package that you bought, there are other people out there that have the same package. So the value of it over time is going to diminish quickly, even if you rewrite it.
This is not to say that it won’t also happen with your own PLR package, but the difference is, when it’s yours and brand new, NOBODY else has it. So at the very beginning, you can sell these packages for an awful lot of money. Today, you will see these packages going for $97, $197, $297, $497 or even more. The price of some of these packages is outrageous. And, if you want to make the package even more desirable, simply sell a limited number of them. You can rack up a few thousand dollars into your bank account very quickly by creating and selling your own PLR package.
The things that you can do with your own PLR package are limitless. You created it so you can do whatever you want with it. You are only limited by your imagination. Search the internet and you will find thousands of PLR packages out there. The reason there are so many is because they sell.
So if you have always thought that you don’t need or want to create your own PLR package or even buy somebody else’s, you might want to reconsider your position. Or if you never knew about PLR packages before, you do now and you should certainly think about using them to your advantage. PLR packages are some of the hottest sellers in the internet marketing community. That’s where a crap load of money is being made.
Sunday
Basic Elements of a Home Based Business Plan
To be honest with you, the following tips actually apply to any business – home based, online, or brick and mortar. However, far too many home based entrepreneurs fail to realize the importance of writing a solid business plan for their home based business. Below I have given you some simple questions to answer in order to outline the essential information you need to know in order to start your home based business the right way.
1. What is your business?
Describe as simply as you can, in no more than one or two sentences, what it is that your business aims to do. You’ll be saying these one or two sentences a lot in your new home business, so spend a bit of time getting it right. Fine-tune it as much as you can, and then go back and adjust it as often as needed to keep it current and accurate. If you cannot describe your business in one or two sentences then there’s a good chance your home business idea itself needs some fine-tuning, because the missions and objectives of all successful businesses can be summarized succinctly.
2. Is there high demand for your business?
Simply put, does the public need what you’re offering? How difficult is it going to be to interest your target market in what you’re business is providing? List the reasons why you think people need what you’re offering; especially if it’s something similar to what they can already get somewhere else. This will also help you clarify for yourself exactly what distinguishes what you’re offering from the similar offerings of other businesses.
3. Who is your target market?
The better you know your potential customer, the better you’ll be able to cater your business to their needs and the more able you’ll be to sell them on your products and services. The sooner you figure this information out, the less time you’ll waste to trial and error. What is their income bracket? What is their household composition? Are they single or married? Do they have kids? How educated? How affluent? How old? What are their other interests? Where do they go to find the things they want or need?
4. Who is your competition?
Who else is offering similar products or services you are? How much competition do you have targeting your market area already? What makes your home based business different from theirs? What can you learn from your competitions successes and failures? How can you emulate what they’re doing and improve upon it? How loyal are their customers? Could you interest their customers in switching loyalties to your home business? How can you interest a niche in the market they’re not reaching yet? In short, knowing who you’re competing against will help you greatly in figuring out how your home business will stay competitive.
5. How do you plan to fund your home business?
Where is your home business start-up capital going to come from? Even with an online home business some amount of start up money is needed to get it going, and it’s better to know ahead of time how you’re going to acquire that capital. Will it come from savings, from credit cards, from a business loan, from a gift or a donation from a family member? Figure this out now and save yourself a lot of headaches later.
One more question you might also want to ask yourself is where you see your home based business in one year’s time? You need to have a vision of where you want to go with your business!
Answering all of these questions will greatly increase your chances of starting your home based business off on the right foot and building it into a highly profitable long term success.
1. What is your business?
Describe as simply as you can, in no more than one or two sentences, what it is that your business aims to do. You’ll be saying these one or two sentences a lot in your new home business, so spend a bit of time getting it right. Fine-tune it as much as you can, and then go back and adjust it as often as needed to keep it current and accurate. If you cannot describe your business in one or two sentences then there’s a good chance your home business idea itself needs some fine-tuning, because the missions and objectives of all successful businesses can be summarized succinctly.
2. Is there high demand for your business?
Simply put, does the public need what you’re offering? How difficult is it going to be to interest your target market in what you’re business is providing? List the reasons why you think people need what you’re offering; especially if it’s something similar to what they can already get somewhere else. This will also help you clarify for yourself exactly what distinguishes what you’re offering from the similar offerings of other businesses.
3. Who is your target market?
The better you know your potential customer, the better you’ll be able to cater your business to their needs and the more able you’ll be to sell them on your products and services. The sooner you figure this information out, the less time you’ll waste to trial and error. What is their income bracket? What is their household composition? Are they single or married? Do they have kids? How educated? How affluent? How old? What are their other interests? Where do they go to find the things they want or need?
4. Who is your competition?
Who else is offering similar products or services you are? How much competition do you have targeting your market area already? What makes your home based business different from theirs? What can you learn from your competitions successes and failures? How can you emulate what they’re doing and improve upon it? How loyal are their customers? Could you interest their customers in switching loyalties to your home business? How can you interest a niche in the market they’re not reaching yet? In short, knowing who you’re competing against will help you greatly in figuring out how your home business will stay competitive.
5. How do you plan to fund your home business?
Where is your home business start-up capital going to come from? Even with an online home business some amount of start up money is needed to get it going, and it’s better to know ahead of time how you’re going to acquire that capital. Will it come from savings, from credit cards, from a business loan, from a gift or a donation from a family member? Figure this out now and save yourself a lot of headaches later.
One more question you might also want to ask yourself is where you see your home based business in one year’s time? You need to have a vision of where you want to go with your business!
Answering all of these questions will greatly increase your chances of starting your home based business off on the right foot and building it into a highly profitable long term success.
Friday
10 Tips for Evaluating Online Home Business Opportunities
How do you determine whether an online home business opportunity is legitimate or a scam? And once you do identify legitimate online home business opportunities, how do you know which one is right for you?
Below I have listed 10 simple questions to ask yourself that will give you clear and definitive answers to those two important questions:
1. How many years has the company providing the opportunity been in business? Reputable online home businesses are usually not fly-by-night operations. Most scams eventually get recognized for what they are and get shut down before they are in business very long.
2. Are the income expectations reasonable and unlimited? A legitimate home business opportunity will not usually profess that you can get you rich quick. And a good online home business opportunity will never impose limits on the amount of money you can make until it gets ridiculously high.
3. Is the opportunity free or inexpensive to join? You shouldn’t have to pay a huge amount of money to sign up for an online home business opportunity. There are plenty of legitimate opportunities that are free or cheap so don’t waste your money on one that makes you pay a huge amount to be a member.
4. Does the company have a negative report with any organizations that deal with preventing people from being scammed? Some of these include the Better Business Bureau, Internet Trade Bureau, Federal Trade Commission, Scambusters, and the Direct Sellers Association. There are others but these are some of the most well known. If the business has a bad report with any of these then be very wary of it.
5. Does the company provide good support as well as training and resources to help you succeed in your online home business? Are mentors available to give you one-on-one guidance? You should have all the training, help and guidance you need without having to wait for it or find it on your own.
6. What’s the compensation scale and is the payment system viable? Not all home business opportunities are created equal, and even some legitimate ones will offer a less than attractive payment plan. Look around for the best compensation plan you can find, one that allows you to keep the largest percentage of the revenues you bring in. When all other things are equal, it’s the profit percentage that counts.
7. Does the company permit spamming? If so, then that is a huge red flag if ever there was one! No legitimate company will ever permit spamming. Any online home business opportunity you consider should explicitly warn members against spamming and delete their accounts if they are caught doing it.
8. Do they have a quality product or service to promote? If the company doesn’t have a quality product or service to promote then you won’t be able to make sales, therefore you won’t be able to make any money. Furthermore, if they don’t have any product or service at all and the only way you can make money is by recruiting others then you need to stay far away from it because it’s a pyramid scheme.
9. How big is your “territory”? The only right answer is: the world. Legitimate or not, you may wish to steer clear of business opportunities that restrict you to specific markets (whether geographically or demographically based). Since the advent of the internet, we now live in a global marketplace. You should be able to promote it online. Don’t go backwards in time by unnecessarily restricting yourself and your potential customer-base.
10. Do you have complete control over your activities? In other words – once you begin, is this your home business or simply a work at home job for an employer? Both are valid models, but only one is a business. The other’s just a job. You are much better off building your own online home business!
In conclusion, remember if something sounds too good to be true then it probably is. An online business is not a magical solution to your financial future, you still have to work very hard and spend a lot of time to make it profitable. Any company that tells you different is flat out lying. Answer the 10 questions above for each home business opportunity you’re considering, and you’ll have a much better chance of choosing one that works for you.
Below I have listed 10 simple questions to ask yourself that will give you clear and definitive answers to those two important questions:
1. How many years has the company providing the opportunity been in business? Reputable online home businesses are usually not fly-by-night operations. Most scams eventually get recognized for what they are and get shut down before they are in business very long.
2. Are the income expectations reasonable and unlimited? A legitimate home business opportunity will not usually profess that you can get you rich quick. And a good online home business opportunity will never impose limits on the amount of money you can make until it gets ridiculously high.
3. Is the opportunity free or inexpensive to join? You shouldn’t have to pay a huge amount of money to sign up for an online home business opportunity. There are plenty of legitimate opportunities that are free or cheap so don’t waste your money on one that makes you pay a huge amount to be a member.
4. Does the company have a negative report with any organizations that deal with preventing people from being scammed? Some of these include the Better Business Bureau, Internet Trade Bureau, Federal Trade Commission, Scambusters, and the Direct Sellers Association. There are others but these are some of the most well known. If the business has a bad report with any of these then be very wary of it.
5. Does the company provide good support as well as training and resources to help you succeed in your online home business? Are mentors available to give you one-on-one guidance? You should have all the training, help and guidance you need without having to wait for it or find it on your own.
6. What’s the compensation scale and is the payment system viable? Not all home business opportunities are created equal, and even some legitimate ones will offer a less than attractive payment plan. Look around for the best compensation plan you can find, one that allows you to keep the largest percentage of the revenues you bring in. When all other things are equal, it’s the profit percentage that counts.
7. Does the company permit spamming? If so, then that is a huge red flag if ever there was one! No legitimate company will ever permit spamming. Any online home business opportunity you consider should explicitly warn members against spamming and delete their accounts if they are caught doing it.
8. Do they have a quality product or service to promote? If the company doesn’t have a quality product or service to promote then you won’t be able to make sales, therefore you won’t be able to make any money. Furthermore, if they don’t have any product or service at all and the only way you can make money is by recruiting others then you need to stay far away from it because it’s a pyramid scheme.
9. How big is your “territory”? The only right answer is: the world. Legitimate or not, you may wish to steer clear of business opportunities that restrict you to specific markets (whether geographically or demographically based). Since the advent of the internet, we now live in a global marketplace. You should be able to promote it online. Don’t go backwards in time by unnecessarily restricting yourself and your potential customer-base.
10. Do you have complete control over your activities? In other words – once you begin, is this your home business or simply a work at home job for an employer? Both are valid models, but only one is a business. The other’s just a job. You are much better off building your own online home business!
In conclusion, remember if something sounds too good to be true then it probably is. An online business is not a magical solution to your financial future, you still have to work very hard and spend a lot of time to make it profitable. Any company that tells you different is flat out lying. Answer the 10 questions above for each home business opportunity you’re considering, and you’ll have a much better chance of choosing one that works for you.
Wednesday
How to Get Product Testimonials
Because of the natural skepticism most people possess and the growing problem of online scams, many people are hesitant to spend their money on money making products. This is why income proof and product testimonials are very important. In this post, I’m going to cover the latter of the two.
Testimonials are VERY important to making sales of your product. Having a sales page with a list of real customer testimonials is like having a handful of diamonds! But how do you get these testimonials if you’re just starting out and haven’t made any sales yet? This is one of the biggest dilemmas of internet marketing and it can drive a person crazy. Making that ever elusive first sale may actually be easier than getting your first testimonial, since some people will try new products just to be the first to have it. That doesn’t mean you’re going to get them to sing it praises, especially if the product doesn’t live up to their expectations.
So how do you get testimonials?
Well, hopefully, this short list of suggestions will give you a starting point for getting those first product testimonials. Then as you get more of them, they will be a lot easier to get from that point on.
1. If you’re just starting out and haven’t made any sales yet and want to get testimonials right away, there’s a good way to do this. You can give away a certain number of your product to the first X amount of people who visit your site. You need to make it very clear on your sales page that the conditions of this offer are that they agree to try it and if they find it of good quality, they agree to submit a testimonial for the product.
2. Another thing you can do is contact other marketers in the niche. Ask them if they would like a free copy of your product in exchange for a testimonial, if they like the product. You don’t want testimonials that are forced or paid for. You want honest testimonials! This way, if they have some problems with your product you might get some valuable feedback that you can use to make improvements.
3. One more thing you can do is offer a number of bonuses to your customers. Put information about the bonuses on your online business website sales page so visitors know they are getting a lot of value for their purchase. This may give buyers an incentive to take you up on your offer and give you a testimonial for your product in exchange. Make sure you over deliver on the bonuses and product or this will backfire on you!
4. Still one more thing you can do is go to an internet marketing forum, or a niche specific forum on the topic of your product that has a downloads section and offer the members of that forum your product for free in exchange for a testimonial if they like it. Then in the future you can remove the free download once you start selling it and have a lot of testimonials.
These are just a few things you can do to get your first few testimonials and start selling your product. Then, as you start making more sales, you will be able to gather many more testimonials over time. Certainly, if your product is of high quality, you’re going to find plenty of people who will compliment you on it. If somebody sends you a praise about your product, ask them if you can use it as a testimonial.
There is no doubt that testimonials are critical to launching a successful product online in today’s business climate. While getting them at first might be a little tricky, the above tips will make getting your first few quite a bit easier.
Testimonials are VERY important to making sales of your product. Having a sales page with a list of real customer testimonials is like having a handful of diamonds! But how do you get these testimonials if you’re just starting out and haven’t made any sales yet? This is one of the biggest dilemmas of internet marketing and it can drive a person crazy. Making that ever elusive first sale may actually be easier than getting your first testimonial, since some people will try new products just to be the first to have it. That doesn’t mean you’re going to get them to sing it praises, especially if the product doesn’t live up to their expectations.
So how do you get testimonials?
Well, hopefully, this short list of suggestions will give you a starting point for getting those first product testimonials. Then as you get more of them, they will be a lot easier to get from that point on.
1. If you’re just starting out and haven’t made any sales yet and want to get testimonials right away, there’s a good way to do this. You can give away a certain number of your product to the first X amount of people who visit your site. You need to make it very clear on your sales page that the conditions of this offer are that they agree to try it and if they find it of good quality, they agree to submit a testimonial for the product.
2. Another thing you can do is contact other marketers in the niche. Ask them if they would like a free copy of your product in exchange for a testimonial, if they like the product. You don’t want testimonials that are forced or paid for. You want honest testimonials! This way, if they have some problems with your product you might get some valuable feedback that you can use to make improvements.
3. One more thing you can do is offer a number of bonuses to your customers. Put information about the bonuses on your online business website sales page so visitors know they are getting a lot of value for their purchase. This may give buyers an incentive to take you up on your offer and give you a testimonial for your product in exchange. Make sure you over deliver on the bonuses and product or this will backfire on you!
4. Still one more thing you can do is go to an internet marketing forum, or a niche specific forum on the topic of your product that has a downloads section and offer the members of that forum your product for free in exchange for a testimonial if they like it. Then in the future you can remove the free download once you start selling it and have a lot of testimonials.
These are just a few things you can do to get your first few testimonials and start selling your product. Then, as you start making more sales, you will be able to gather many more testimonials over time. Certainly, if your product is of high quality, you’re going to find plenty of people who will compliment you on it. If somebody sends you a praise about your product, ask them if you can use it as a testimonial.
There is no doubt that testimonials are critical to launching a successful product online in today’s business climate. While getting them at first might be a little tricky, the above tips will make getting your first few quite a bit easier.
Tuesday
5 Surefire Tips for Mastering Email Marketing
If you haven’t mastered the incredible power of email marketing, then this article will be very profitable for you. Using the tips revealed in this article will drastically increase your email marketing conversion rates and overall internet profits. You can also transform visitors who would have never purchased anything from you into profitable, paying customers.
The multiple communications email marketing allows you to have with your prospects is what makes it so effective. Most people need to be exposed to your message up to 7 or more times before they trust you enough to pull out their credit card. Email marketing gives you this opportunity.
So, let’s discuss exactly what it takes to make your email marketing campaign a huge success:
1) Provide useful information in your messages. This is the top tip and it’s absolutely essential. People opt-in to your mailing list so they can get valuable information. They expect to read something useful. If you fail to give them what they want they will not be happy and they will opt-out of your list. You need to provide your list with informative, helpful emails that will make them look forward to hearing from you.
The key is to make people anticipate your messages and read them fully. The best way to achieve this is to give them something they have a desire for. In this case they may have a desire for quality information that will help them with a problem they have. Provide the info they are after and they will love you for it. This is a great position to be in to make a sale and a long term customer.
2) Personalize the subject of each email. This is also very important. Research has revealed that you will get a much higher conversion rate using personalized subject lines as opposed to non-personalized ones. People respond favorably when they see their name in the subject line of the email you send them. It makes your relationship with them seem more personal. They feel like they are corresponding with an actual person and not a machine. Build a relationship with your mailing list and gain their trust.
It’s also good to use their name in the body of your messages. This will help increase the personalized feel of your emails even further. A good autoresponder program will personalize emails for you using your reader’s first name wherever you choose. I highly recommend the Aweber autoresponder; they are very reliable and the most popular among internet marketers.
3) Make sure the email address you send your messages from is recognizable to your readers. If your readers don’t recognize the email address of where the message is coming from they are much less likely to open it and read it. This puts you at a serious disadvantage to ever get them as a customer.
4) Make the subject line as enticing as possible. The email subject line acts in the same way as the headline on a sales letter. Great headlines capture people’s attention and make them want to continue reading. One of the best ways to do that is to arouse the curiosity of your reader. This will make people want to open your message and check it out. You need to have great subject lines for all of your messages if you want to be successful at email marketing. Strive to increase the percentage of people who open your messages by creating better subject lines each time you broadcast to your list until you have it mastered. You can’t make sales off people who don’t look at the emails you send.
5) Keep your marketing message towards the end of the email. This will let your readers take in all of the valuable information you have given them before you make any attempt to market your product or service. This is important because people will feel more obligated to order from you after you have presented something they thought beneficial. Plus, if you start out with a marketing message they may not read any further because they will think you are just trying to make money off them.
Don’t include anything that sounds like a blatant sales pitch. Simply mention your product or service at the end of the email and include a link to your site. This non-aggressive approach tends to work very well. People hate being pressured into anything. For this reason, only include a brief product offer after you have given them valuable information. This tip works like magic.
There you go, five surefire tips for mastering email marketing. Put the above tactics into practice and you will be able to market your product or service much more effectively than ever before. Email is a great way to keep in contact with a list of current and potential customers, and is essential to your internet marketing success!
The multiple communications email marketing allows you to have with your prospects is what makes it so effective. Most people need to be exposed to your message up to 7 or more times before they trust you enough to pull out their credit card. Email marketing gives you this opportunity.
So, let’s discuss exactly what it takes to make your email marketing campaign a huge success:
1) Provide useful information in your messages. This is the top tip and it’s absolutely essential. People opt-in to your mailing list so they can get valuable information. They expect to read something useful. If you fail to give them what they want they will not be happy and they will opt-out of your list. You need to provide your list with informative, helpful emails that will make them look forward to hearing from you.
The key is to make people anticipate your messages and read them fully. The best way to achieve this is to give them something they have a desire for. In this case they may have a desire for quality information that will help them with a problem they have. Provide the info they are after and they will love you for it. This is a great position to be in to make a sale and a long term customer.
2) Personalize the subject of each email. This is also very important. Research has revealed that you will get a much higher conversion rate using personalized subject lines as opposed to non-personalized ones. People respond favorably when they see their name in the subject line of the email you send them. It makes your relationship with them seem more personal. They feel like they are corresponding with an actual person and not a machine. Build a relationship with your mailing list and gain their trust.
It’s also good to use their name in the body of your messages. This will help increase the personalized feel of your emails even further. A good autoresponder program will personalize emails for you using your reader’s first name wherever you choose. I highly recommend the Aweber autoresponder; they are very reliable and the most popular among internet marketers.
3) Make sure the email address you send your messages from is recognizable to your readers. If your readers don’t recognize the email address of where the message is coming from they are much less likely to open it and read it. This puts you at a serious disadvantage to ever get them as a customer.
4) Make the subject line as enticing as possible. The email subject line acts in the same way as the headline on a sales letter. Great headlines capture people’s attention and make them want to continue reading. One of the best ways to do that is to arouse the curiosity of your reader. This will make people want to open your message and check it out. You need to have great subject lines for all of your messages if you want to be successful at email marketing. Strive to increase the percentage of people who open your messages by creating better subject lines each time you broadcast to your list until you have it mastered. You can’t make sales off people who don’t look at the emails you send.
5) Keep your marketing message towards the end of the email. This will let your readers take in all of the valuable information you have given them before you make any attempt to market your product or service. This is important because people will feel more obligated to order from you after you have presented something they thought beneficial. Plus, if you start out with a marketing message they may not read any further because they will think you are just trying to make money off them.
Don’t include anything that sounds like a blatant sales pitch. Simply mention your product or service at the end of the email and include a link to your site. This non-aggressive approach tends to work very well. People hate being pressured into anything. For this reason, only include a brief product offer after you have given them valuable information. This tip works like magic.
There you go, five surefire tips for mastering email marketing. Put the above tactics into practice and you will be able to market your product or service much more effectively than ever before. Email is a great way to keep in contact with a list of current and potential customers, and is essential to your internet marketing success!
Monday
How Writing Can Be An Internet Money Making Opportunity
Why not do something that allows you to write and yet get guaranteed payments? With the Internet you can make money by writing and succeed too!
Article writing
Today article writing has emerged as one of the most popular Internet money making opportunities. Everybody from startups to large scale enterprises are doing it. This means that they’re also always on the lookout for good writers who can devote time to their businesses. Freelance writers have never been in so much demand. So if you had been hesitating on taking the plunge – then do not fear – because article writing is here to stay. With the Internet make money your own way!
Blogging
Another marketing wave to take the world by storm, blogging is serious business these days. In fact you’ll be surprised at how much of an Internet money making opportunity this is! Blogs have come to be regarded as great ways to communicate, provide opinion and strengthen the brand and credibility of an organization. So if your writing skills are good, maybe it’s time to jump on the blogging bandwagon! Writers using the Internet make money at their own pace and time, without the hassle of a regular job.
Forums
Forums and online discussions are another great interactive tool which help companies to create more awareness across many levels. From internal employees to external customers, persons using the Internet make money that translates to big bucks. You too can turn this into a great Internet money making opportunity for yourself. By devoting just a few hours each day you can earn a five figure income every month!
Product reviews
Products get launched everyday. But what makes consumers decide to buy them? Product reviews, of course! Hence reviews are a great Internet money making opportunity – to influence public perception and opinion of a brand. Professional reviewers using the Internet make money that is comparable, if not better, than a high-paying job! It’s time you leveraged this great Internet money making opportunity to suit yourself. By writing expert original opinions of products you can soon be sought after by high profile companies.
Editorials
Many magazines and online publications are always on the lookout for fresh new writers who can write good content for their editorials. This is another good Internet money making opportunity which you can use. There are people I know who using the Internet make money which can easily take care of any major expenses in the month! Imagine how much you could earn in a year!
Resource box:
We bet you’re surprised at the number of ways with which you can earn from home! Now it’s up to you to take action. Don’t sit back and waste time just start your career on the Internet today!
Article writing
Today article writing has emerged as one of the most popular Internet money making opportunities. Everybody from startups to large scale enterprises are doing it. This means that they’re also always on the lookout for good writers who can devote time to their businesses. Freelance writers have never been in so much demand. So if you had been hesitating on taking the plunge – then do not fear – because article writing is here to stay. With the Internet make money your own way!
Blogging
Another marketing wave to take the world by storm, blogging is serious business these days. In fact you’ll be surprised at how much of an Internet money making opportunity this is! Blogs have come to be regarded as great ways to communicate, provide opinion and strengthen the brand and credibility of an organization. So if your writing skills are good, maybe it’s time to jump on the blogging bandwagon! Writers using the Internet make money at their own pace and time, without the hassle of a regular job.
Forums
Forums and online discussions are another great interactive tool which help companies to create more awareness across many levels. From internal employees to external customers, persons using the Internet make money that translates to big bucks. You too can turn this into a great Internet money making opportunity for yourself. By devoting just a few hours each day you can earn a five figure income every month!
Product reviews
Products get launched everyday. But what makes consumers decide to buy them? Product reviews, of course! Hence reviews are a great Internet money making opportunity – to influence public perception and opinion of a brand. Professional reviewers using the Internet make money that is comparable, if not better, than a high-paying job! It’s time you leveraged this great Internet money making opportunity to suit yourself. By writing expert original opinions of products you can soon be sought after by high profile companies.
Editorials
Many magazines and online publications are always on the lookout for fresh new writers who can write good content for their editorials. This is another good Internet money making opportunity which you can use. There are people I know who using the Internet make money which can easily take care of any major expenses in the month! Imagine how much you could earn in a year!
Resource box:
We bet you’re surprised at the number of ways with which you can earn from home! Now it’s up to you to take action. Don’t sit back and waste time just start your career on the Internet today!
Sunday
A Part-Timer’s Tactics for a Full-Timer’s Home Business
Years ago, a home business was unheard of to the general public. Now, thanks to the internet, it seems to be a topic of conversation at every turn. How much do you know? Read this article and get educated.
Action is essential to run a home business. You have to keep focused, which is hard when you have a full time job and a family. Just start by finding something you are familiar with — it will help to get your home business going with something about which you are very excited.
Registering a business name will help identify what your business will be. Take small steps to get your business going, like visualizing month to month where you want your business to be. How much money do want to make in a month? In a year? How much time do you want to put into your own business? Be honest with yourself, as this a very crucial step.
It is very important to keep all information next to you when you get started, so you know where you are step by step. Keep things such as notes and what information you learn about your business. You will learn short cuts in your work by having notes. And always know what you love about your business.
Finding more time is very important, because you do not want to burn out. Try to do less cleaning in the home or find a short cut home from work. Instead of watching television, turn on the music and know you are working on your own business. This will be much more gratifying.
Focusing on a business name will be easy, if you just take a task one step at a time. It will help you so you will not be overwhelmed and panic because the business name is forever. Also when thinking of a name for your business, think of who you are. Make it personable.
Once you have focused on two or three tasks, make sure you get through them before you get started on something else. You are your own boss, so take your time and make sure it is want you want. Remember this is your business and no one else is there to check up on you. Take pride in your idea and follow through — it will be worth all the time you put into it.
In the end, the final choice for dealing with a part-time home business will be up to you. Use the tips in this article to find the best course of action for handling your home business, and find yourself sleeping a little better at night.
Action is essential to run a home business. You have to keep focused, which is hard when you have a full time job and a family. Just start by finding something you are familiar with — it will help to get your home business going with something about which you are very excited.
Registering a business name will help identify what your business will be. Take small steps to get your business going, like visualizing month to month where you want your business to be. How much money do want to make in a month? In a year? How much time do you want to put into your own business? Be honest with yourself, as this a very crucial step.
It is very important to keep all information next to you when you get started, so you know where you are step by step. Keep things such as notes and what information you learn about your business. You will learn short cuts in your work by having notes. And always know what you love about your business.
Finding more time is very important, because you do not want to burn out. Try to do less cleaning in the home or find a short cut home from work. Instead of watching television, turn on the music and know you are working on your own business. This will be much more gratifying.
Focusing on a business name will be easy, if you just take a task one step at a time. It will help you so you will not be overwhelmed and panic because the business name is forever. Also when thinking of a name for your business, think of who you are. Make it personable.
Once you have focused on two or three tasks, make sure you get through them before you get started on something else. You are your own boss, so take your time and make sure it is want you want. Remember this is your business and no one else is there to check up on you. Take pride in your idea and follow through — it will be worth all the time you put into it.
In the end, the final choice for dealing with a part-time home business will be up to you. Use the tips in this article to find the best course of action for handling your home business, and find yourself sleeping a little better at night.
Saturday
How To Start An Online Home Business On A Limited Budget
The cost of starting an online home business does need not be a fortune. In fact, starting an online business from home is a heck of a lot cheaper than renting an office building or a shop downtown to start an offline business. Many home business entrepreneurs often do not have a lot of money to start a business from home. However, just having the aspiration to succeed on your own is often the biggest capital you need to start a business from home.
As with any business enterprise, cost is a major consideration that everyone needs to think about. Many people who go into business for themselves tend to lose track of expenses and start spending excessively on a variety of items even before the business has had a chance to take off. Before starting an online home business, it is best to create a financial plan that will help you keep track of where your money is going and where the profits are being made.
Starting a home business is something that should not be taken lightly and should be approached with caution. Heading into the online business world without taking into account expenses, time needed, and income expected will most likely only lead to failure. Remember to be careful in regards to expenses so as not to go over board and at the same allow your home business to grow steadily and strong.
Here are a few tips to help you cut your costs when starting a home business:
The costs involved in starting a home business will usually depend largely on the type of business you are looking to start. However, in most cases, aspiring home business entrepreneurs can start using items already found within the home to help cut down on costs, with the computer and internet being your best bet. Most homes today already have a lot of technical equipment like computers, printers, and fax machines. These items will be sufficient enough to cover most of the equipment of starting an online business. In fact, using these items you already own can cut down tremendously on the initial cost of starting a home business.
As much as possible, keep extras to a minimum, such as business cards, business stationary and supplies. Although it can be exciting to have your name on a card as a business owner or president, the costs of these items can add up to a considerable amount when ordered at a professional shop. If you absolutely need these items, there are numerous online software programs that are cheap and simple enough for even a non-technical person to operate.
The costs of marketing and advertising a home business is usually the biggest expense that most entrepreneurs run in to. However, this can also be kept at a minimum by using online advertising resources. Starting and running a home business does not have to cost much as long as you use the information, tools, and resources available to you.
As with any business enterprise, cost is a major consideration that everyone needs to think about. Many people who go into business for themselves tend to lose track of expenses and start spending excessively on a variety of items even before the business has had a chance to take off. Before starting an online home business, it is best to create a financial plan that will help you keep track of where your money is going and where the profits are being made.
Starting a home business is something that should not be taken lightly and should be approached with caution. Heading into the online business world without taking into account expenses, time needed, and income expected will most likely only lead to failure. Remember to be careful in regards to expenses so as not to go over board and at the same allow your home business to grow steadily and strong.
Here are a few tips to help you cut your costs when starting a home business:
The costs involved in starting a home business will usually depend largely on the type of business you are looking to start. However, in most cases, aspiring home business entrepreneurs can start using items already found within the home to help cut down on costs, with the computer and internet being your best bet. Most homes today already have a lot of technical equipment like computers, printers, and fax machines. These items will be sufficient enough to cover most of the equipment of starting an online business. In fact, using these items you already own can cut down tremendously on the initial cost of starting a home business.
As much as possible, keep extras to a minimum, such as business cards, business stationary and supplies. Although it can be exciting to have your name on a card as a business owner or president, the costs of these items can add up to a considerable amount when ordered at a professional shop. If you absolutely need these items, there are numerous online software programs that are cheap and simple enough for even a non-technical person to operate.
The costs of marketing and advertising a home business is usually the biggest expense that most entrepreneurs run in to. However, this can also be kept at a minimum by using online advertising resources. Starting and running a home business does not have to cost much as long as you use the information, tools, and resources available to you.
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